Bally’s Tom Foolery: The First Arcade Bar
Many might believe NYC’s Barcade to be the first true arcade bar. And sure, Barcade lit the fuse for the retro arcade renaissance in the early 2000s, but the real story of adult-oriented arcades starts two decades earlier, right in the middle of the original joystick-fueled gold rush. Back in 1982, Bally’s Tom Foolery was breaking new ground, serving up cocktails, burgers, and the latest Bally pinball and video hits in a sleek, grown-up setting. Just a year later, Atari founder Nolan Bushnell would throw his own token into the ring with Zapp’s Bar & Grill, proving even the godfather of Pong knew adults wanted in on the action. The race to make arcades a social, after-hours hotspot was on and Tom Foolery was leading the charge.
So how did Bally’s big, bold experiment play out, and what legacy did it leave behind? To find out, let’s first rewind to the late 60’s, to a medieval-themed pizza pub franchise that had nothing whatsoever to do with arcade games.

Our story begins in the late 1960's. Angelo and Robert Geocaris, sons of Greek immigrants and a Chicago area businessman, conceptualized a restaurant that Angelo initially wanted to call “The Brown Bottle.” However, when Schlitz Brewing Company (for which the Geocaris' were one of it's largest distributors) declined to expand the Schlitz brand, they renamed his concept to “Barnaby’s Family Inn.” Barnaby’s introduced patrons to features like “square cut” pizza, fast service, a no-tipping policy, and Olde English pub decor. With its distinctive Tudor-style architecture, dark wood interiors, and self-service model, Barnaby's quickly became a family favorite. Patrons would order at the counter, grab a frosty mug of beer, and wait for their number to be called. This system added to Barnaby's communal charm.

What began as 7 restaurants in the Chicago area and South Bend, Indiana in 1970, blossomed over the next 10 years. By 1980, the chain had expanded to include 35 corporate-owned and franchised restaurants operating across several states, including Illinois, Wisconsin, Missouri, Indiana, Virginia, and even one in Tallahassee, Florida.

Flash forward to 1981. Bally Manufacturing Corporation generates around $680 million in annual revenue, seeing it officially join the ranks of the Fortune 500. In 2025 dollars, that's $2.65 BILLION! Bally was riding the heels of amazing success, having imported from Japan the most successful arcade video games of all time: Space Invaders and Pac-Man. With these two games, they ignited the arcade explosion that was sweeping the US, and had an influx of assets they could use to explore other revenue streams. Revenue streams like perhaps, restaurants.

Arcades were sweeping the nation, with games generating thousands of dollars in revenue each week. But they were primarily set up as standalone game rooms, attracting a younger crowd of mostly teenagers. Bally’s then Chairman and President, Robert (Bob) Mullane, had ambitious plans to create a new entertainment concept that would target adults. The new concept would focus more on nightlife, dancing, and arcade bars—a vision similar to what we see today in places like Barcade.
Mullane's vision came to life when he took an opportunity to purchase Barnaby's Family Inn in August of 1981, in exchange for 150,000 shares of Bally stock. The purchase included 11 of the 35+ restaurants, all of which were corporate-owned. Mullane's plan was to rebrand and retool all of the Barnaby's locations to a new concept called Bally's Tom Foolery, adding an extensive selection of arcade and pinball games along with a new menu. This was a brilliant way to enter the restaurant industry, as it would allow them to leverage the existing functional kitchen facilities and staff to minimize startup costs. Bally intended to use these locations to prove out and tune their concept before expanding it nationwide. The first of these conversions was slated to open in November 1981.

The first 3 of Bally's Tom Foolery concepts have their grand openings in 1982: two of these are in Madison, WI and one is in Chicago Ridge, IL, in Chicago Ridge Mall. The Madison locations (East and West) open in March and Chicago Ridge opens in December.

Additional locations open in Indianapolis, IN and Lombard, IL in January and April 1983, respectively. It's unlikely that these locations were originally Barnaby's Family Inns, as there is no historical record of Barnaby's locations where these two opened. The Lombard location was quite possibly the largest of the locations, with two stories. But alas, it was very short-lived, as the last mention of the Lombard location is a NYE ad from December 1983. This suggests that it never saw 1984.

In January 1984, we see our first historical mention of the Milwaukee location. Meanwhile, the arcade crash has begun to take its toll on Bally Corporation, who stretched themselves quite thin during their boom years. Capital has begun to run dry and Tom Foolery's parent company realizes that running a restaurant chain isn't as easy nor profitable as they had thought it would be. As a last ditch effort, the Madison locations are converted into alternate restaurant concepts sans arcade games - Mama's Great American Cafe and Fresco Pasta Cafe. Sadly, these pivots didn't make much of a difference.

By 1985, the Tom Foolery experiment had largely concluded. Locations were shuttered, and the concept was quietly retired. The Indianapolis location is the only one known to have still existed through August 1985. It likely closed soon after. The Madison locations in their new formats didn't make it through the year either. Indeed, Bob Mullane's ambitious merger of arcade and eatery had seemingly failed to capture the sustained interest of the public.

While they bear no resemblance to Tom Foolery, there are a handful of original Barnaby's Family Inns locations that are still in operation today. Their ambiance is truly unique and according to their fans, the pizza is just as good as it was 50 years ago.
- Barnaby's Arlington Heights: arlingtonheightsbarnabys.com
- Barnaby's Niles: barnabysofniles.com
- Barnaby's Northbrook: Tripadvisor.com
- Barnaby's South Bend: barnabys-pizza.com
- Barnaby's Mishawaka: mishawakabarnabys.com