This was a sister location to Wright's Barnyard, opened by the Wright family in late 1990. Initially, the Wright family founded multiple family entertainment centers, including the original location in Lansing, this location in Crestwood (Wright's Hollywood Park), and Valparaiso, Indiana (now Zao Island). In 1994, all of the locations were acquired by Discovery Zone, who rebranded all of the parks DZ's Hollywood Park.
Chris Paliga, a former manager under the Wrights, purchased the parks back from Discovery Zone in 1996. In 2015, Family Entertainment Group (FEG) purchased the Crestwood location from Paliga. FEG then rebranded the facility as In The Game Hollywood Park, to align branding with their other FECs. This sequence of ownership changes indicates that while Wright's Barnyard and In The Game Hollywood Park originated from the same family of entertainment centers, they have operated independently under different ownership structures since the mid-1990s.
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