Peacock Palace

Peacock Palace in Northbrook, IL was an arcade and ice cream parlor located in the Chicago area during the late 1970s and 1980s. Despite its name, the establishment was primarily known for its arcade games rather than its ice cream offerings. The building was a split-level house painted yellow, featuring hand-drawn images of Pac-Man and ghosts on its exterior. The interior housed approximately 40 arcade machines. Notably, on Sunday mornings, Peacock Palace offered a special deal of unlimited games for $5 until 2 PM, making it a popular destination for local gamers.

The arcade was likely next door/near to Strike 'n Spare bowling alley at 185 Skokie Highway.

According to some accounts, the ice cream parlor business was originally called originally located in Wilmette and simply called Peacock's. When it moved to Northbrook it became Peacock Palace. It supposedly burned down a couple of years later. There is a storied legacy of Peacock's Ice Cream, a small ice cream company run by George Bugelas that had a store in Evanston, IL, but it is unclear if this business had anything to do with the arcade

Reference:
https://digitaldelusions.wordpress.com/tag/vintage-arcades
https://mcquaidarcade.com/pod/peacock-palace/
https://www.facebook.com/davenemoweekends/posts/sunday-331-arcadesin-memory-of-all-those-quarters-you-lost-jimmy-mac-and-clare-m/1936574593110868/
https://www.facebook.com/groups/forgottenchicago/posts/10150940608074520/